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Exploring Expressive Design, Visual Systems & Narrative-Driven Experiences




Far North is a creative studio and exploratory practice led by Creative Director Alexandra Liljebladh, working at the intersection of expressive design, visual systems, and narrative-driven experiences.

The work spans brand and product-adjacent design, interactive and immersive environments, motion, and visual storytelling — with a focus on clarity, cohesion, and emotional resonance.

Each project is approached as both creative exploration and system-building, shaping ideas that scale across platforms while maintaining a strong conceptual core.



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Work Spanning Over 50 Creative Projects



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Selected Projects


Exploring Expressive Design, Interactive Systems, and Narrative-Led Experiences Across Cultural, Brand, and Product Contexts.








M+Museum

A game-like, multi-participant experience allowing M+ visitors to explore and interpret art collaboratively.












Scrubs & Beyond


Rebranding of one of America's leading
scrubs apparel.

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Jaded at SXSW

Large-scale stage visuals to elevate the Jaded live show experience at South by Southwest.














Louis Armstrong
House Museum



Engaging visitors with an interactive experience that immerses them in Louis Armstrong's legacy through a dynamic LP player-style touch table.










Bonobos

Tailored 360 campaigns refining Bonobos' brand style through strategic storytelling, elevating awareness and engagement across multiple platforms.

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Emma Lazarus’
Magical Storybook


Captivating museum visitors with an interactive storybook that animates the life of Emma Lazarus through dynamic text and imagery.

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Ernst & Young

An interactive quiz that provides leaders with tools to build resilience and insights into future trends.

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Northwestern University

Interactive touch display installation for the newly renovated Welsh-Ryan Arena, highlighting athletic programs and alumni.

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Refinitiv


An interactive article designed to educate audiences on the importance of sustainable investing.

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Science History Museum


Large-scale visuals designed to draw visitors into an interactive table exploring the science and history of everyday objects.

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American Ballet Theatre at the Met


Captivating typographic treatment and motion design for a broadcast advertisement featuring the American Ballet Theatre at the Metropolitan in New York.

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Selected Collaborations & Long-Term Creative Partnerships



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How I Work With Teams

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Far North is led by Creative Director Alexandra Liljebladh, with work spanning across the U.S. and international collaborations.