Louis Armstrong
House Museum
Art Direction
Motion Graphics
OOH
Visual Storytelling
REQUEST
An interactive vinyl-like touch table serving as a gateway to the extensive archive of
Louis Armstrong's extraordinary life.
CLIENT
Louis Armstrong House Museum
Music Meets Memory
OBJECTIVE
Together with our friends at Potion Design, we crafted an engaging, immersive digital experience for the Louis Armstrong House Museum, creatively bridging music history with cutting-edge interaction.
Together with our friends at Potion Design, we crafted an engaging, immersive digital experience for the Louis Armstrong House Museum, creatively bridging music history with cutting-edge interaction.
A VAST ARCHIVAL COLLECTION
Nestled in Queens, NY, the Louis Armstrong House Museum preserves the legacy of the legendary jazz musician—"Satchmo"—and houses an extensive library and archives filled with photographs, recordings, interviews, and rare media documenting his monumental career and profound influence on American music and culture.
Our challenge was to present this vast trove of content in a way that invites exploration and personal connection.
Nestled in Queens, NY, the Louis Armstrong House Museum preserves the legacy of the legendary jazz musician—"Satchmo"—and houses an extensive library and archives filled with photographs, recordings, interviews, and rare media documenting his monumental career and profound influence on American music and culture.
Our challenge was to present this vast trove of content in a way that invites exploration and personal connection.
ABOUT THE MUSEUM & ARCHIVAL COLLECTION
Nestled in Queens, NY, the Louis Armstrong House Museum preserves the legacy of the legendary jaz musician—"Satchmo"—and houses an extensiv library and archives filled with photographs, recordings, interviews, and rare media documentin his monumental career and profound influence on American music and culture.
Our challenge was to present this vast trove of content in a way that invites exploration and personal connection.
Nestled in Queens, NY, the Louis Armstrong House Museum preserves the legacy of the legendary jaz musician—"Satchmo"—and houses an extensiv library and archives filled with photographs, recordings, interviews, and rare media documentin his monumental career and profound influence on American music and culture.
Our challenge was to present this vast trove of content in a way that invites exploration and personal connection.
THE INTERACTIVE INSTALLATION
At the heart of the experience is a striking 6-foot circular touch table, inspired by vintage vinyl records and retro LP players.
The interface hosts thousands of categorized media files, structured around key chapters of Louis Armstrong’s life—each station offering a rich mix of music, playlists, videos, interviews, and images.
At the heart of the experience is a striking 6-foot circular touch table, inspired by vintage vinyl records and retro LP players.
The interface hosts thousands of categorized media files, structured around key chapters of Louis Armstrong’s life—each station offering a rich mix of music, playlists, videos, interviews, and images.
INTERACTIVE MOTION
The Interface’s Kinetic Movements Were Inspired by the Mechanical Rhythms of Vintage Record Players, Vinyl Spins, and Cassette Tape Ejections.
DESIGN MOTION & INSPIRATION
The swirling motions upon touch, along with unfolding layers of Louis’s story evoke the nostalgia and tactile joy of classic music playback, enriching the exploration of his timeless chapters.
The swirling motions upon touch, along with unfolding layers of Louis’s story evoke the nostalgia and tactile joy of classic music playback, enriching the exploration of his timeless chapters.
CONNECTING THE EXPERIENCE
To extend the journey beyond the museum, we integrated direct sharing capabilities with Spotify, allowing visitors to send curated playlists and favorite tracks directly to their own devices.
Visitors can navigate through eight dedicated stations, accompanied by headphones, to explore Louis’s story in a deeply personal way.
To extend the journey beyond the museum, we integrated direct sharing capabilities with Spotify, allowing visitors to send curated playlists and favorite tracks directly to their own devices.
Visitors can navigate through eight dedicated stations, accompanied by headphones, to explore Louis’s story in a deeply personal way.
UI
CHALLENGES
Nestled in Queens, NY, the Louis Armstrong House Museum preserves the legacy of the legendary jazz musician—"Satchmo"—and houses an extensive library and archives filled with photographs, recordings, interviews, and rare media documenting his monumental career and profound influence on American music and culture.
Our challenge was to present this vast trove of content in a way that invites exploration and personal connection.
CHALLENGES
Nestled in Queens, NY, the Louis Armstrong House Museum preserves the legacy of the legendary jazz musician—"Satchmo"—and houses an extensive library and archives filled with photographs, recordings, interviews, and rare media documenting his monumental career and profound influence on American music and culture.
Our challenge was to present this vast trove of content in a way that invites exploration and personal connection.
HONORING A MUSICAL LEGEN
THROUGH INNOVATIVE DESIGN
Designing for a static, four-sided tabletop presented unique challenges. Unlike a handheld or mobile device, the top portions of a flat, fixed interface are physically farther away from the user standing or sitting nearby.
To address this, all interactive elements were positioned at the bottom of the screen—closer to the user—while larger, more legible items were placed at the top to ensure visibility from a distance. This thoughtful spatial arrangement created an intuitive, user-friendly experience that felt natural and engaging in a communal setting.
THROUGH INNOVATIVE DESIGN
Designing for a static, four-sided tabletop presented unique challenges. Unlike a handheld or mobile device, the top portions of a flat, fixed interface are physically farther away from the user standing or sitting nearby.
To address this, all interactive elements were positioned at the bottom of the screen—closer to the user—while larger, more legible items were placed at the top to ensure visibility from a distance. This thoughtful spatial arrangement created an intuitive, user-friendly experience that felt natural and engaging in a communal setting.
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FAR NORTH AGENCY
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Far North Agency is based in Barcelona & New York, serving clients worldwide.
-> About Us
-> Our Projects
-> Our Services
Far North Agency is based in Barcelona & New York, serving clients worldwide.
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