Practice

Far North’s work spans a range of creative practices grounded in expressive design, visual systems, and narrative-driven experiences. Each engagement is shaped by context — balancing conceptual exploration with structured thinking to create work that is both emotionally resonant and scalable.

The practice is led by Creative Director Alexandra Liljebladh, who works closely with in-house teams and a curated network of collaborators, depending on the scope and needs of each project.

01

Brand Systems & Visual Identity

Work in this area focuses on shaping clear, cohesive visual languages that express a brand’s values and intent across platforms. This includes the development of brand systems, visual frameworks, and design foundations that support consistency, flexibility, and long-term growth across digital, physical, and spatial contexts.

02

Interactive & Experiential Design

This practice explores the relationship between digital interfaces and physical environments — spanning app concepts, interactive installations, immersive projections, and touch-based experiences. Projects emphasize clarity, flow, and engagement, creating intuitive interactions that invite participation and exploration.

03

Visual Storytelling, Motion & Image

Work here centers on narrative-driven visuals — including photography, video, and motion — guided by strong creative direction and concept development. These elements are often integrated within larger systems, campaigns, or environments, ensuring visual storytelling supports a broader idea rather than existing in isolation.

04

Creative Direction, Systems & Team Enablement

This area focuses on senior creative leadership — guiding teams through concept development, expressive design exploration, and system-building. Engagements often include mentoring, design direction, and the creation of tools, frameworks, and workflows that empower in-house teams to sustain and evolve the work over time.