Industry
Events & Entertainment
Client
Jaded
Stage Visuals, Content System & a Multi-sensory Concert Experience
Designing a Visual Language for a Live Cultural Moment
Our work with Jaded focused on creating stage visuals and marketing assets for their SXSW concert event. The goal was to develop a visual identity that could support both the live experience and the broader narrative around the event. Centered on celebrating Asian artistry, the project brought together a curated lineup of artists and collaborators. We developed a visual language that could match the energy of the performances while reinforcing a clear and cohesive identity across stage, screen, and social.
From Stage to Screen, a Unified and Immersive Experience
The result was a cohesive visual system that connected live performance with digital presence. The stage visuals enhanced the atmosphere in real time, while supporting content extended the experience beyond the venue and into a wider audience. This approach helped position Jaded as a platform for emerging voices and cultural storytelling, creating a space where design, music, and identity came together in a clear and impactful way.